A few weeks ago, singer-songwriter Claire Hopkins dazzled local audiences with the release of her first original single, KEEPER.
It is a very personal country/pop song that was inspired by how she met her boyfriend, Stuart and tells the story of just knowing on the first date that it is meant to be.
Now she is back in the spotlight with the release of the single’s jolly and witty music video with a twist. “The music video is not what one might expect,” admits Claire. “Instead of literally interpreting the single, the video turns it on its head – it infers that while I see Stuart as a keeper, he doesn’t feel the same and thinks I am crazy. What ensues is an arranged ‘ratchet’ wedding. The groom is kidnapped by the bridesmaids and brought to the ceremony, where I essentially ‘force’ him to participate in the festivities.”
The idea for the video was conceptualised by director Tylo Ribeiro from Inkglas, with some input from Claire. “I wanted the video to be fun, unique and unexpected. I didn’t want to repeat the concepts typically associated with love songs. I wanted to create something that would be both memorable, light-hearted and reflective of my sense of humour.”
Watch the video here: https://youtu.be/Rfv1fuBmpYc
KEEPER is the young artist’s third single – she also released covers of Drunk in May andUndo It in July this year. Her second original track is currently in production.
Claire was born in Durban and moved to Johannesburg with her family when she was four.Growing up, she was passionate about music and performance and joined a vocal studio when she was in high school. She recorded her first cover, Adele’s Someone Like You, at the age of seventeen.
She is currently busy completing her psychology training and studies (Internship) and is equally passionate about music and her career.
Although she does not like planning too far in advance, this talented musician wants to use her music to spread joy, hope and positivity and if her latest release is anything to go by, she is well on her way to achieving this goal.
KEEPER is now available on all digital platforms.